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Here's what the partners have to say
about the campaign.
Ann Testa, City of Mesa, Arizona – Utilities Conservation
Supervisor
We started the Water – Use It Wisely campaign
in an effort to enhance our community outreach efforts. The campaign was designed
to be flexible, to be able to be modified for a variety of water providers, to
be attractive and to reach all segments of the community. The strongest part
of the Water – Use It Wisely campaign is that it is so versatile. It can
be customized and modified to be anybody's campaign.
Nancy Howard, HR WET (Virginia) – Water
Resources Planner
Water – Use It Wisely is vibrant and effective,
just what the Hampton Roads Water Efficiency Team (HRWET), a regional water conservation
coalition in southeastern Virginia needed to freshen our ten-year old program.
What also appealed to us is that Water – Use It Wisely is spreading across
the country. This means that our community, with the highest concentration of
military personnel anywhere in the world, has folks coming in and leaving who
either may already know the campaign, or will take that knowledge with them to
their next assignment. What a win-win situation!
Vicki Westbrook, City of Durham, North Carolina – Conservation
Coordinator
I am excited by the quality of products and ideas
available from both Park&Co staff and other Water – Use It Wisely partners.
But the most valuable aspect is the opportunity to partner with other entities,
large and small, to foster the importance of always using water wisely. We really
could not afford to implement a campaign with this broad impact on our budget
so stretching dollars and brainpower is what it's all about.
Mark Wiser, Chelan PUD (Washington) – Residential
Energy Services Supervisor
We've been fans of the Water – Use It Wisely
campaign for a couple of years. We like the professional and very creative appearance
of the materials and love the “100 ways to save water” conservation
tips on the website. However, we only have around 5,000 water customers and no
local TV stations, so the cost of becoming a full partner just didn't pencil
out. That all changed when Park&Co offered the starter package. We now have
brochures and other marketing materials that tie us to the campaign. We strongly
believe being a partner of the Water – Use It Wisely campaign provides
added credibility and professionalism to our conservation efforts.
Tom Babcock, City of Phoenix, Arizona – Water
Conservation Coordinator
We saw potential for all of the cities
to use a coordinated message. We could work together and each
adapt it to our own specific needs and purposes. What makes
Water – Use It Wisely work is that we have all been able
to suppress our municipal egos and put the message forward – not
the organization. We encouraged Park&Co to bring in Arizona
partners and to market the campaign out of state. We have even
helped them do this. If my citizens see the same imagery for
San Diego Water, LA, Chicago, Savannah or D.C., so much the
better to reinforce what we are doing here.
Anna Thurston, Water Conservation
Coalition of Puget Sound and City of Tacoma, Washington – Water
Conservation Specialist
The program has helped our organization's members
to communicate with the public by explaining why water conservation is important
and by presenting 100 methods on how they can achieve it. The Coalition, which
is a consortium of 62 public and private water suppliers including two state
regulatory agencies, benefits from using Water – Use It Wisely because
it comes pre-packaged. This means that a multi-media campaign is much easier
for us to implement than the singular pieces we have developed in previous years.
The synergistic effect of the Water – Use It Wisely campaign is evident
since media boundaries cross utility boundaries and since people travel across
utility boundaries. For those utilities with variable conservation program needs,
the Water – Use It Wisely campaign allows each to implement a basic campaign
or a ramped-up public education effort since the campaign's creative development
is already complete.
For everyone involved, the Water – Use It Wisely campaign has been a real
winner!
Jim
Shell, Metropolitan Washington Council of Governments (Washington
D.C.) – Principal
Water Resources Planner
The Water – Use It Wisely campaign
is an effective campaign that has been widely supported by
our member jurisdictions,
local water utilities and area organizations. The message is
simple, which made it easy to adapt to the Metro Washington,
D.C. area, and at the same time it is colorful and professional
looking, giving us the impact we were looking for.
Julia Hillegass, HR WET (Virginia) – Senior
Planner, Environmental Education for Hampton Roads Planning
District Commission
HR WET members were very excited
about the look of this campaign. It's sharp and colorful
and really takes our efforts to a new level at an affordable
price.
Bruce Hallin, SRP (Arizona) – Manager,
Business Development and Strategic Analysis
The Water – Use It Wisely campaign
is visually attractive, easily recognizable, and serves to
remind the public with simple,
concise tips how important and easy it is to conserve our precious
water supplies. The campaign has allowed diverse Arizona cities
and water organizations to join together in a common goal:
to promote the importance of conservation throughout Arizona.
Dow Rigler, Home Depot – Community Affairs Representative
When Home Depot partnered with
Water – Use It Wisely,
we never imagined all the benefits that would come from that
partnership. It is an excellent vehicle for us to associate
ourselves with people in the know. We can use that expertise
to educate the public. One of Home Depot's biggest advantages
of partnering with the Water – Use It Wisely campaign
is that it is not just about sticking our logo next to theirs,
vice-a-versa. It gives Home Depot the opportunity to practice
one of it's core values of giving back to the community
as well as partnering with a tremendous public education vehicle
like Water – Use It Wisely.
Karen Warner, City of Scottsdale,
Arizona – Water
Conservation Specialist
According to a survey conducted
by the Behavior Research Center for the Water – Use It Wisely conservation campaign, the number of Scottsdale residents
that had seen, heard, or
read information on how to save water at home increased from
21% before the program was initiated, to 55% after the program
was initiated. City data also indicates that citizen phone
calls for conservation assistance jumped from 8,494 in 1999
to 17,649 in 2001.
Dionne Williams, City of Falls Church, Virginia
The City of Falls Church is
honored to be a part of the Water – Use It Wisely campaign. As a community committed to protecting
our environment and conservation education, the Water – Use It Wisely campaign compliments the City's other environmental
initiatives. We look forward to further implementing this campaign
to ensure that our stakeholders understand that they should
use water wisely and actually make lifestyle changes to conserve
water.
Donna DiFrancesco, City of Mesa,
Arizona – Utilities
Conservation Specialist
If a city has a limited budget,
the Water – Use It Wisely
campaign is wonderful because it allows any city or organization
to get involved at a minimum financial level. A lot of the
campaign has already been developed and these different organizations
can tap into what has been developed and use that for a lot
less money than what they would have to pay to develop their
own campaign.
Kristine Williams, City of Greensboro,
North Carolina – Water
Conservation Program Coordinator
The value to us is the consistent
message across the state. I think it is good for our customers
to know
that water conservation
is always important, not just when there is a drought. It's
also important for them to know that conservation isn't
just important for Greensboro, it's important everywhere.
Of course we also get the cost benefit, which frees up money
to do other things.
Michelle Kaszuba, Metropolitan
Washington Council of Governments (Washington D.C.) – Environmental
Planner
Working with the national Water – Use It Wisely staff has been a fantastic experience. They have
been tremendously
helpful and easy to work with, offering support on everything
from material production to partnership development. They are
dedicated to helping us make our campaign in the Washington,
D.C. region a success.
Marjie Albert, Gannett – Non-Traditional
Revenue Specialist
As a station, as powerful as we are,
we are always looking for ways to impact the community positively.
With Water – Use It Wisely, we were able to embrace this
program in ways that we typically aren't allowed to do. Our
12 News meteorologist embraced it. We were able to produce
water saving tips, utilizing our talent. Our morning show,
12 News Today, they liked this program so much that they shot
several live shots in one day…just talking about water
conservation! That's what we look for-- rich content, a variety. |
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