December 2007

What's New

University Students Talk Water Conservation in Arizona Ads

Six television vignettes airing one Saturday morning in November was part of the Arizona coalition’s fall media plan this year. Wanting to incorporate new, young faces in the conservation message, the Arizona partners asked students from Arizona State University’s School of Urban and Environmental Planning and Global Institute of Sustainability and Mesa Community College’s Environmental Club to talk conservation in the ads. The vignettes were filmed in different areas around an award-winning home and each student was asked to talk about how to save water in that part of the home. Discussing not only the savings received by installing water-efficient appliances, they also provided easy ways people could save even without installing these technologies. The icing on the cake was an interactive water conservation web page on the station’s website. This specially created page featured a house floor plan and allowed visitors to click on a section of the house, receive a tip and watch the vignette.

How To

Winter Can Bring a Chill to Water Conservation

So don’t let that happen to you. While everyone is busy playing in the snow or just celebrating the New Year, it can be a challenge to keep water conservation top-of-mind. Get ready for 2008 and the renewed interest in what to do about the decreasing water supply in your region by ordering your Water – Use It Wisely materials. Take a look at the on-line store today to stock or replenish your promotional items. Need a refresh on your conservation message in 2008? Visit the library of campaign materials in Tour the Campaign. There are many different low-cost options available in the library that will put new energy in your campaign. Also, revisit past H2Oh! e-Newsletters. They’re a great resource for ideas.

Regional Activity

Wayne Drop Attends EPA Press Conference

The Water – Use It Wisely mascot was spotted at a press conference in Dallas, announcing a new partnership of agencies that will be involved in the Dallas Sustainable Skyline Initiative (DSSI). Working alongside the Environmental Protection Agency (EPA) and the North Central Texas Council of Governments (NCTCG), together they will work to improve the quality of air in Dallas. Thanks, Wayne, for showing your support of yet another important part of our environment.