Water - Use It Wisely: A Global Influence and Resource
You already know Water – Use It Wisely is a leading outreach campaign with a growing influence across the country. What you may not know is that the campaign is becoming a catalyst for change among both water consumers and water professionals. The continued success of WUIW is constantly expanding the campaign’s sphere of influence and generating buzz like never before. A growing number of consumers, professionals, organizations and publications have been referencing WUIW as they communicate and educate on the importance and simplicity of changing everyday water consumption habits. Here are a few notable examples of how the campaign has gone from a local to a global resource:
- Inclusion in the United Nations Creative Gallery on Sustainable Communications. Water – Use It Wisely was selected along with other key worldwide sustainability campaigns for its proven ability to enhance conservation efforts and foster change in the behaviors of individuals.
- Part of an exclusive library of outreach campaigns on the Tools of Change website , which compiles successful campaigns and highlights the most effective tools and approaches for delivering a water conservation outreach program (coming soon).
- Referenced in the book World Changing: A User’s Guide for the 21st Century. Endorsed by conservation leaders, this book is a collection of innovative solutions currently being used to promote a sustainable future.
- Featured in the first edition and upcoming second edition of Corporate Social Responsibility, a marketing textbook written by Philip Kotler and Nancy Lee. Water – Use It Wisely is lauded for its success in developing a unique way to promote water conservation to consumers with its “100 Ways To Save Water In 30 Days” promotion.
- Other articles published in print and online include:
- A case study featured in the March 2007 edition of US Water News.
- Article in June’s American City and County magazine highlighting the campaign’s success in educating people on how to lower their water use.
- A thought-provoking post on waterwordsthatwork.com, a consumer blog that discusses the best messages for motivating changes in water consumption habits.
Clearly, Water – Use It Wisely is acquiring a growing international reputation for how best to affect fundamental changes in water-related behaviors. For concerned citizens, professionals and opinion makers, it has become both a shining example of and valuable source for simple water-saving messaging that works.
How do you grow your campaign library without breaking your budget? Just ask the City of Wilmington, North Carolina. They recently purchased four, Water – Use It Wisely television spots customized to reflect their city and desired voice-over message. Pulling from the program’s existing library, and buying more than one spot enabled them to leverage studio and editing time and reduce their overall price. To learn more about how you can stretch your outreach budget, e-mail Kim at Water – Use It Wisely.
Promotional Special
Toss water conservation in the water with this 18” customizable beach ball. Quantities of 200-999 are $1.25 each, and $1.15 each for quantities over 1,000. Visit the on-line store, complete the contact information and type “Beach Ball Special” in the “Send me info” box.
“Growing in a good way… ” is how Arizona Governor Janet Napolitano described Water – Use It Wisely partner Global Water when dedicating their Resources Center. The center earned its official “Green” environmental design status from the U.S. Green Building Council for its use of recycled materials, energy efficiency and notably for its water recycling system. Using 83 percent less water than a conventionally plumbed building of that size, Global Water makes “water conservation our No. 1 priority.” Among their educational displays, was a Water – Use It Wisely kiosk that included water saving tips and an interactive display linking to wateruseitwisely.com and the Tip Tank game.
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