Website Expands with Outdoor Water–Use Guide

How do I program my irrigation timer? Am I watering my plants too much? What flowers and shrubs should I plant? What IS Xeriscape? Almost 70% of water use comes from outside the home. So where can you go to get the answers to these questions and be on your way to saving gallons of water? The new Outdoor Water–Use Guide answers all these questions and more.

Marketing Tip #67 – Put a Kick in Your Campaign With Water – Use It Wisely, you know you have a proven program. Sometimes, though, it may be a challenge to maintain the momentum. This spring the Arizona Water – Use It Wisely partnership put a kick in their program by becoming one voice in the state. Rather than each partner promoting Water – Use It Wisely independently, they elected to focus on one campaign tip each month for the next six months – one voice, one message, and enough synergy among the partners to capture community and media attention. The results are already reflected in the media coverage. Congratulations, Arizona coalition. For more information on the monthly tips, visit wateruseitwisely.com.

Water – Use It Wisely Webinars on the Horizon

Webinars are a great way to stay in touch with what’s going on in the Water – Use It Wisely world. We thought we’d ask you which topics you would find most valuable. So, here’s a list of sample topics for you to consider. If you have other thoughts, please let us know. Send your ideas to kim@parkandco.com.

Possible Topics:

1. How to put momentum back into your water conservation program
2. Raising the interest of decision makers to get funding for the program
3. How to leverage partnerships

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Water – Use It Wisely Online Store
Register to save big money on premium items by becoming a member of our group order feature. You can share in national group orders, which can dramatically reduce your per item cost. Remember, you don’t have to be a campaign partner to take advantage of the online store.

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Update Your Information in the Conservationist Directory
Don’t forget to update your contact information in the conservationist directory. Keeping your information up to date will ensure that individuals or organizations seeking water conservation information will receive it from the experts – you.

Launch Your Own Water – Use It Wisely Campaign
The Water – Use It Wisely Starter Package is an affordable and effective way to begin a conservation campaign. Download our PDF for more details.

To learn more about Water – Use It Wisely, download the new PowerPoint presentation or call 602-957-7323. (Please note that this is a 20MB file. Users with dialup connections should call us to have a CD mailed.)