Georgia Billboards to be Recognized

In its first venture into outdoor advertising, the Water – Use It Wisely campaign is running billboards in Georgia. These billboards, which feature classic Water – Use It Wisely images and headlines, have been nominated for an OBIE award, outdoor advertising's highest honor, sponsored by the Outdoor Advertising Association of America. This award is the oldest and among the most sought-after honors for creative excellence in the world of advertising.

Nolen P. Nelson, an account executive with Viacom in Atlanta, said, “Water – Use It Wisely is an outstanding example of creative excellence in the public service category. Viacom Outdoor is proud to sponsor it as an OBIE entry.”

Just to be submitted as an entry for this award is a great accomplishment. First, Viacom’s New York office asks its account executives across the country to submit outdoor creative from their area they deem worthy of an OBIE entry. These recommendations are reviewed by the New York office. Among the approximately 200 recommendations from across the country, only 50 were chosen for submission by Viacom Outdoor.

>> View the entire Water – Use It Wisely campaign

Marketing Tip #33 – Growth Through Partnerships Seek partnerships with local businesses, manufacturers or sports teams. They can give your campaign added exposure and revenue.

Water – Use It Wisely Online Store
Now you can become part of group orders placed on the Water – Use It Wisely online store. Recently, an order for 500 magnets from one organization turned into 5,000 magnets from three organizations in just 24 hours. Everyone benefited from the bulk price, saving almost 60 cents per unit.