Atlantic County
Utilities Authority,
New Jersey

Water – Use It Wisely Blossoms in the Garden State

We are proud to announce the arrival of Atlantic County Utilities Authority as a new member of Water – Use It Wisely.

Michelle Bellinger, who works in public education outreach for ACUA, said that they were drawn to Water – Use It Wisely for several reasons. “We really liked the fact that Water – Use It Wisely is such a complete program with all the production already done so we could implement it quickly. I did research on other water conservation programs around the country and found that Water – Use It Wisely was by far the best.”

ACUA’s goal is to educate residents and visitors of Atlantic County, New Jersey, about the importance of water conservation in the southeastern New Jersey region, and what better way to accomplish this than to become a member of Water – Use It Wisely? ACUA’s welcome participation in the program was made possible with a grant from the state of New Jersey.


Marketing Tip #24 – Be Consistent

To maximize the benefit of your campaign’s messaging, strive to create a consistent look and feel for your campaign across all advertising media. By doing this, your campaign will have stronger recognition and brand awareness among consumers.


Water – Use It Wisely Online Store
Don’t miss the opportunity to become part of group orders placed on the Water – Use It Wisely online store. Recently, one of our partners was able to purchase plastic bags for 68 cents per bag by taking advantage of a group order. If they hadn’t used this feature, their price would have been 78 cents per bag. Being part of a group order allows you and your organization to take advantage of bulk rate pricing and stretch your conservation dollars.


Interested in becoming a partner today?
The Water – Use It Wisely Starter Package is an affordable way to become our next newest partner. Download our PDF for details.

To learn more about Water – Use It Wisely, download the new PowerPoint presentation or call 602-957-7323. (Please note that this is a 20MB file. Users with dialup connections should call us to have a CD mailed.)


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