New Marketing Book Features Campaign as Case Study

The Water – Use It Wisely campaign continues to make its mark, even outside the water conservation community. The campaign is featured in the new marketing textbook Corporate Social Responsibility - Doing the Most Good For Your Company and Your Cause. Philip Kotler, the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and Nancy Lee, MBA, President of Social Marketing Services Inc., wrote the book as a follow up to Social Marketing – Improving the Quality of Life. In their new book they featured the "100 Ways in 30 Days to Save Water" promotion and its success in developing a public/private partnership that promoted a water conservation ethic to consumers in a unique way.

Review the complete case study, click here.

Marketing Tip #17 – Differentiate

Strive to differentiate your messaging from everything that's out there in order to break through the clutter. To put out a message that just blends in with everything consumers are exposed to on a daily basis is a waste of your marketing dollars. You must find a way to stand out.

Water – Use It Wisely Online Store
Don’t forget to sign up to be notified of group orders placed on the new online store. Being a part of a group order allows you and your organization to take advantage of bulk rate pricing and stretch your conservation dollars even further.