Water– Use It Wisely Goes Hollywood

"One Tree Hill" stars Sophia Bush and Hillarie Burton are featured in PSAs to support water conservation

Recently, the list of celebrities who have appeared in PSAs for the Water – Use It Wisely campaign has grown longer as cast members from the popular WB show “One Tree Hill” have teamed up in six new PSAs for the campaign. The new celebrity appearances were the brainchild of Jacqueline Major, a Water – Use It Wisely partner from Wilmington, North Carolina, where, it just so happens, the show is filmed. Always on the lookout for new ways to promote the Water – Use It Wisely campaign, Jacqueline approached the producers of “One Tree Hill.”

Cast members James Laferty, Sophia Bush and Hillarie Burton stepped up to support the cause, and less than a month later North Carolina had in its possession six brand new PSAs that will help spread the Water – Use It Wisely message throughout the state of North Carolina. North Carolina has provided several excellent examples this year of ways to expand the campaign through low-cost, effective marketing tactics. Examples include producing new creative materials like reflective posters that help people see the most important element in water conservation (themselves) or convincing their local Lowe's stores to host water conservation workshops.

Marketing Tip #9 – Make Access Easy

In a society that places a premium on time, convenient access can be the “deal maker.” Successful campaigns provide their audiences with easy ways to get involved, easy ways to carry out the promoted behavior and easy access to information relevant to your message.

Water – Use It Wisely Online Store
Don’t forget to check out the new online store, where you can browse and order dozens of high-quality promotional materials to help spread the message of water conservation.