Conservation from Sea to Shining Sea

From Puget Sound to the Chesapeake Bay, a vivid and highly effective national water conservation campaign— "Water – Use It Wisely" is set to launch in the Hampton Roads region of Virginia in April. The Hampton Roads Water Efficiency Team (HR WET) adopted "Water – Use It Wisely" for many reasons, according to Julia Hillegass, Senior Planner, Environmental Education for Hampton Roads Planning District Commission.

"HR WET members were very excited about the look of this campaign. It's sharp and colorful and really takes our efforts to a new level at an affordable price," Hillegass said.

The award winning campaign, with its practical tips and colorful design originated in Arizona but is being adopted by communities throughout the country. The Hampton Roads community is the first east coast community to become part of WUIW and is being closely followed by the metropolitan Washington D.C. area as well as the research triangle area of North Carolina.

The campaign will run in HR WET's sixteen member communities, including ten cities and six counties serving over 1.5 million people. HR WET operates under the policy umbrella of the Hampton Roads Planning District Commission (HRPDC), which consists of elected and top administrative officials from the region's localities. HR WET’s mission is to encourage Hampton Roads citizens to use water wisely and make wise water use an everyday habit.

"Water – Use It Wisely," now in its fourth year, is the nation's most comprehensive public awareness campaign for water conservation education and information. To tour the program and learn how you can become a partner in this national conservation initiative, please visit wateruseitwisely.com or call 1-602--957-7323. After all, there are a number of ways to save water, and they all start with you.