How long has the campaign been around?
February 1, 2000, Water – Use It Wisely was
launched as a cooperative effort on behalf of metropolitan Phoenix, Mesa, Scottsdale
and the Arizona Department
of Water Resources. What began with a coalition of four partners has expanded
into a multi-million dollar campaign with over 250 public and private water
companies Nationwide. Learn more about the campaign
history.
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What can Water – Use It Wisely do for me?
Water – Use It Wisely is the Nation's most comprehensive education
and media campaign ever developed for water conservation. It's simple,
yet proven effective message has found its way into the public through every
angle you can imagine. From PSAs to grocery bags, you name it—it's
been created. What this means is you don't have to incur the costs of developing
something from scratch. You can customize any of the products within weeks and
have it up and running immediately! You'll also benefit from:
- A powerful universal message that targets everyone from
preschoolers to seniors.
- Being part of a coalition of 200+ water partners across the country
for cost and information sharing.
- Building upon a message that continues to be proven
effective. Survey Results
- Low production costs will allow you to apply more of your budget to
media placements to increase campaign exposure.
Take a tour of all the campaign materials.
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How do I get more information?
It's as simple as a phone call. Park&Co
is the advertising agency for the Water – Use
It Wisely campaign and can answer any questions you may
have. As
your partnership grows, Park&Co will guide you every step of the way to make sure your company's needs are met on an individual level.
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Is this campaign effective?
Absolutely. In fact, four surveys have been
conducted in different areas of the country and in each one,
the results are more compelling
than the last that this message is working. Check out the results!
Not only is the Water – Use It Wisely message proven effective,
it's winning awards as well. In 2001, Valley Forward awarded
Water – Use It Wisely the prestigious Crescordia Award
for Environmental Excellence. The campaign won at the Utility
Communicators International Awards in 2002 and 2003 for "Best
Campaign", "Best Web site", and "Best
Educational Book" and in 2004 for "Best Campaign" and "Best
Newspaper Series". And, the campaign has received seven
National Telly Awards for Televised Public Service Announcements.
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I have an extremely limited budget, how can I use this campaign?
The best place to start is with the "Starter
Package". For only $2500, you'll receive a collection of materials including color brochures, magnets, static clings, tattoos, bookmarks, listings on the conservationist page of wateruseitwisely.com Web site,
Water – Use It Wisely web banners for your website, and a link from your site to wateruseitwisely.com. These items are great for events, bill inserts, school programs, and much more. You°ll also receive a marketing plan with suggestions on how to maximize the use of the materials and what the next steps should be. Your involvement with the National coalition of Water ¬ Use It Wisely partners will be announced in an email
newsletter that reaches over 1000 conservationists across the country. If you refer someone who purchases the "Starter
Package", you°ll receive 250 free magnets!
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What does it cost?
Costs vary depending on the amount of material you need as well as how many different entities you provide materials to. If you are a small town and you do not require a large stock, then the "Starter
Package" is right for you. If you are joining Water – Use It Wisely as an entire state or region, then you may want all the elements of the campaign. Costs are based on your level of participation. The greatest savings occur when individual companies join together as a coalition to share the expense of the entire campaign. One thing is for sure—it will cost less to implement the proven Water – Use It Wisely campaign than it will to develop a campaign from the ground up.
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Do I have to purchase all the materials involved
with the campaign?
No. You can pick and choose which items will
work best for the needs of your community. See all campaign
items here.
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How can I customize the materials for my area?
All of the Water – Use It Wisely materials can be customized to reflect your company or organization. Your customers should know that you are delivering this message and where you can be reached. There is a library of photographs and television personalities for you to choose from and use in your advertising. Any of the tips can be customized to deliver a message specific to your region. Most of the campaign materials are also available in Spanish.
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How quickly can I get materials?
The "Starter
Package" materials can be on your doorstep within days
and any customized campaign materials generally take 2-4 weeks.
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What if I need something that you don't offer?
As a full service marketing communications
firm, Park&Co is
capable of developing whatever you are looking for. No idea
is too big or too small and new ones are constantly being tossed
around. Share yours and Park&Co will help make it
a reality. Contact Park Howell park@parkandco.com for
more information.
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How can I stay informed about new developments
with the campaign?
Join our email broadcast that announces the new developments and partners as
the campaign spreads across North America.
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