Overview
The "Water – Use It Wisely" campaign sprang from
the desert Southwest. It is NOT a response to the drought. Rather,
it was created in 2000, long before the dreaded "D" word
was mentioned, and is designed as a long-term campaign to help
change habits and behaviors towards conserving water. The drought
has simply brought more attention to the ardent need to protect
this most precious resource.
Park&Co, a Phoenix-based marketing firm, created the program
on behalf of several Arizona cities to develop and reinforce
a universal water conservation ethic. The campaign is in response
to consumers cry for information: "Don't tell us to save
water, show us how."
"Water – Use It Wisely" is a colorful, fun, and empowering
campaign that measurably increases consumer's knowledge of water
saving devices and techniques to reduce overall water consumption.
- Promote consumer awareness of how and when they are using water.
- Demonstrate simple ways to save water in and around the home
and office.
- Empower the consumer to save water by changing their basic
attitudes and habits toward water usage.
Environmental & Social Marketing
Since we began in 1994,
Park&Co has had an eye to the outdoors. Our people would
rather wrestle the elements in a tent, fall off a mountain bike,
or break-in a cheap pair of hiking boots than work. Yet, to afford
the latest in outdoor gear, we've resigned ourselves to making
a living. But one we can live with. So instead of just selling
soaps, pushing cars and dialing-in dot-coms, we've directed our
creative branding and marketing energies towards the environment.
As a full-service advertising and corporate communications firm,
we've spearheaded work for Kartchner Caverns State Park, The
Rocky Mountain Elks Foundation's "Wild Outdoor World" magazine,
and the Bureau of Reclamation, to name a few. And yes, when the
City of Phoenix needed a hard hitting drought campaign, we did
that too, but not at the expense of "Water – Use It Wisely." You can see the "Are You in Drought Denial?" campaign
by visiting the portfolio
section of our website.
We're proud to conserve our award-winning marketing and advertising
abilities for environmental programs that truly make a difference.
They reflect our seven principle reasons for why we're in business
in the first place
- Run a profitable, socially conscious company.
- Create an environment where everyone can
grow personally and professionally.
- Help our clients communicate with uniqueness,
clarity and conviction.
- Seek business relationships with people
who we value like a trusted friend.
- Learn something every day to further
the growth of our clients.
- Always do what we say we'll do.
- Have fun!
The Water – Use It Wisely campaign
is one of our proudest achievements, and we welcome everyone
who would like to partner in this powerful community awareness
and behavior changing program that is gaining international recognition. For
more information on getting involved with Water – Use It
Wisely, contact us today.
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